
Understanding the Initial "Why"
I help people build things, but they rarely define what problem they’re solving. Once I know what and who I’m solving it for, everything gets much much easier.

Understanding Business Goals
It's not just about make things look good, every project has set goals . Whether it's profit, reach, or recognition, etc.; goals need to be clearly defined.

Iterative Designs
Using mood boards, wireframes, style guides, and design reviews, I refine the look and feel step-by-step, until the client is happy (within reason!).

Collaborative Implementation
Skipping working with the implementation team is a mistake, I want to make sure my designs are actually executable. A great design means nothing if it can’t be built.