Movie ticket application for a theater in Pennsylvania
We are creating an application to help movie enthusiasts find and reserve tickets
and seating for the movies playing in the theater. We need to find out if the main
user flow of logging in, picking a movie, and reserving the tickets is easy for the
user to complete. At the same time, we would like to see any challenges that might
occur in the flow
Problem
The theater is still using the old school come and buy ticket method which is making
the customers frustrated because it is hard for them to pre-check what's playing and
see what seats are available this is making customers move away from coming to the
theater to watch movies
Solution
create a mobile application for the theater in Pennsylvania that will make it easier
for the users to look online the times available seats for certain shows and to
reserve them online
My Design Process
The creative design process is the method I follow that helps me to understand test and iterate to
improve the product.
Target group
From the majority of the research, I quickly understood that the group of individuals we need to
target is not the sections who do not wanna save it's the individuals who like to save but do
not have a clear way of helping them do it
Group 1
Millennial movie lovers who like to go to watch movies to catch the latest movies with
their friends
- Tend to go to movies mainly with their friends
- They prefer to watch movies that are connected (like the StarWars saga or marvel movies)
- They love watching brand new movies but would prefer to check the trailer, understand reviews and then decide to go watch them.
- Enjoys gathering up with friends and going to see the movie
- After watching the movie they prefer to talk about it online or offline and recommend them to other friends
Group 2
Working adults who like to go to watch movies with their families for special occasions
- Tend to go to watch movies with their families mainly
- Most movies they prefer are movies that are mainly family-friendly
- Selecting movies mainly happens by looking at the main banner and sometimes the trailer and not going in-depth to check reviews and all.
- Often feel uncomfortable staying in line with the family
Initial Wireframes
After ideating different solutions, the selected was taken and digital wireframes were created.
Which was sent through a usability test in order to find any issues and iterate to make the
solution better
Research plan and usability study
The application was sent through to the usability study to see what are anything was missing any
functions that were too complicated or anything that might be an issue going forward. I was able
to gather a good number of data and iterate on some screens to match the user needs better
All the observations gathered from the sessions were put into an affinity diagram to make it
easier to understand what are the common theses that I am able to uncover so I can
prioritize on understanding which sections should I be focusing more on
key insights from the usability study
Search function:
Users need a search functionality in case there is a specific movie they want to
find when it's coming to the theater or anything
Ticket number selection:
Users need to select how many tickets they want to buy
Ticket sharing option:
Users should be able to share the tickets with people if they buy multiple tickets
or they bought the ticket for a friend
Ticket number selection
In the first iteration, we kept it so that the user will be selecting the number of
tickets as they select the number of seats. This confused most users as they wanted to
select the number of tickets beforehand.
Therefor the flow was changed to select the number of tickets and then have it as a
decreasing number on the seat selection
Ticket sharing
When users buy a ticket and view it showing as just one ticket confused most users.
And the additional concern of not being able to share the ticket with the friends came
us in case everyone could not come together.
For this, an option to share the ticket via SMS email or a link was added so anyone with
the ticket can gain access (only to that number of tickets)
Register process
To recommend the movies to a user easily we decided to collect some important information like
preferred movie types, favorite actors, and favorite directors on the signup page itself. The
process is simply three steps and the user can easily skip it if needed
