A study on logo design for a cake shop
About Project
Annies Cakes is a Cake cafe, the project intends to design a new brand identity and
a mobile application for the cake cafe to acquire more customers. Since annies cakes
opened it has been popular in the local area but now since they are planning to
expand and add a new delivery aspect to the business the need for a web or mobile
app is apparent.
The clientele for Annie's cakes mainly consists of females and children. Because of
this, they prefer to stick to bright contrasting colors for their brands specially
pinks, light blues, yellows.
Stylescape and moodeboards
Everything we do start with a specifying vision and mission. Understanding the key values of the
brand. After that understanding, the story of the client is the main challenge from the logo and
the branding we have to convey that amazing story to the public.
After understanding the story of the client we go through the visuals suck as fonts, form,
colors, pictures that match the brand. After going through the visuals we create the style scape
that captures the whole brand identity at once
Logo Design and branding
Logo usage
The final logo was added into mockups to understand how the logo would look in small and large
scale. The main point of a logo is to be legible and identify the brand.
